Why Hire Erica when purchasing your home or condominium —-

Understanding the process.

  • If you are new to the home buying process, Erica can explain exactly what to expect during the entire transaction.
  • There are essential steps to a successful closing and beyond.
    • They are:
      • A fully executed contract with all important facets initialed.
      • Buyer applying for the loan timely with the contract deadlines.
      • Lender deadlines met according to TRID.
      • Buyer purchasing insurance with the binder in place by closing.
      • Loan Approval.
      • Walk-through and signing off.
      • Review of the Closing Disclosure and/or HUD.
      • Title company’s involvement and advising of the wiring of funds.
      • Handing over of keys, clickers and keys to the clubhouse.
      • Registration with the water company as well as other local utilities.
      • Registration with the HOA or COA.
      • Homestead Exemption Application and for the Homestead Assessment Difference (commonly referred to as Portability).

Pointing out the “not-so-obvious” features regarding the property.

Whether there is a room that was “stated” as a bedroom in the MLS or a spa that was tagged as a swimming pool, Erica can assess what you are purchasing and create a market analysis based on the truth of what you have seen and are considering to purchase.

“Erica is able to quickly assess whether the MLS printout is in line with the actual product being presented and point out the not so obvious.”

Negotiate better contract terms.

Whether it’s price or closing date, the contract terms can be tricky.  From figuring out repairs, move-in dates, pricing, what stays with the property, what should be removed from the property, Erica can assist with of all these details to make for a smoother move.

Provide buyers with “tried and true” service vendors recommendations.

Being in the business exposes one to many who lend, inspect, repair and close transactions.  That’s when experience really counts.  Having been in the business for years, Erica has brushed up against those who deliver – not just promise.

Knowledge of the areas – so a buyer makes an informed decision about where to live, work and play.

As a resident of South Florida since 1995, Erica knows the areas.  Sizing up your wants and needs and where you would most likely be the most fulfilled is the most rewarding part of the job.

 O T H E R   R E A S O N S —

Knowledge of home values and how to calculate them.

The public thinks that google has all the answers and the aggregators have all the home value algorithms correct.  Wrong.  Evaluating a home’s value, whether for a buyer or a seller, is a tedious task using all kinds of metrics – not just the MLS system.

Education as the market.

A professional, such as Erica, will educate you as to the REAL market.

A professional with experience can use third-party testimonials to educate you as to “what happened to the last buyer or seller who did that . . .” to prevent you from making expensive mistakes that could lead to difficulties in resales.

Problems that Arise.

What happens when the inspection reveals issues that may result in a cancellation of the contract?  Can you get your deposit monies back?

Erica keeps up with contract law and the changes thereto.  Some agents use an outdated contract which would not hold up in a court of law and could result in a bad result for the client.

Overcoming objections.

Erica is extremely likable and is trained in handling any objection by any party and has ample resources.  An experienced agent has run into the same issues time and time again and knows the probable outcome.

Effective negotiation skills.

How does Erica formulate a strategy?

How much should you offer or counteroffer?

Will your response create rejection of your offer?

What about multiple offers? Could you facilitate, manage and negotiate effectively without rise to ethics violations or violating federal housing laws?

Erica has objectivity when it comes to negotiating the best outcome for his client. The parties are too subjective and may get too emotionally involved in the process.  Objectivity is key to closing.

Strategic Planning.

Erica has a plan, a timeline, and sets the expectations of her clients.


Erica has well-placed contacts and connections in the global real estate marketplace, to present buyers and sellers a more well-rounded view of market trends and the local developments that affect South Florida’s homes values.

Trusted recommendations.

Who else can you share your, fears and worries? Your friends and family may instill fear; Erica will allay those fears and concerns.

The buying and selling process is not something you want to tackle alone. Allow Erica to be your trusted advisor leading you through the maze of possibilities.

Trusted Referrals.

Erica is someone whom you can trust to refer to your friends, family and co-workers.  Her proven track record of integrity and customer service is preeminent.

Trusted Advisor for New Construction.

Erica is the one person you want accompanying you to new construction properties.  She will look over your shoulder with regards to what is being offered by the builder/developer.


Happiness is not something you postpone for the future; it is something you design for the present.

Jim Rohn